Dyanmic Pricing, rental rates could be set to change automatically when time utilization is high and group availability is low. The system should allow you to define which groups are included and what percentage(s) to adjust up or down based on the time utilization and availability.
As a Rouse Analytics subscriber, it would be best to understand not only the time utilization and availability for my asses but for those around me (competitors) as well. This is something Rouse can provide.